National Football League selects Caesars Entertainment as first-ever casino sponsor

by Administrator

The deal was termed as a multiyear partnership; financial terms were not disclosed.

"We're not rushing into anything", NFL Senior Vice President of Sponsorship Renie Anderson told Bloomberg.

It also comes after National Football League team owners agreed back in August to permit franchises to sell sponsorship deals to casinos that work alongside bookmakers and betting companies.

Nevertheless, the league now has an overarching deal with a company that plans to aggressively pursue sports betting in USA jurisdictions.

The NFL-Caesars partnership is for casino gaming only and does not include "sports betting, daily fantasy or hotel/resorts", according to the release. This appears to be nearly entirely a marketing deal.

Unlike MGM Resorts' arrangements with the National Basketball Association (NBA) and Major League Baseball (MLB), the multi-year contract does not include sports betting, daily fantasy or any data rights but does allow Caesars the use of official NFL marks in the U.S. and the UK.

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Caesars Entertainment operates sportsbooks in MississippiNevada and New Jersey and is aiming to open in Pennsylvania in the coming months.

Oneida Indian Nation Representative and Nation Enterprises CEO Ray Halbritter said: "When it comes to sports betting, Caesars is in a class of its own.

The Oneida Indian Nation has already established Turning Stone as the preeminent NY gaming destination, which makes the property and its sister casinos fitting partners for Caesars", said Christian Stuart, Executive Vice President Gaming and Interactive Entertainment, about the new partnership. "Combining the league's 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties", he stated.

For a league that seemingly wanted nothing to do with Las Vegas not all that long ago, the NFL suddenly can't get enough of Sin City.

The NFL has traditionally kept gambling at arm's length, and certainly has tried to distance itself from sports betting.

The Supreme Court past year issued a ruling clearing the way for states to legalize sports gambling outside of Nevada, where it has always been legal.