Scientific Games Becomes First Platform to Feature IMG ARENA’s Ground-Breaking Golf Content and Betting Product

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Scientific Games Becomes First Platform to Feature IMG ARENA’s Ground-Breaking Golf Content and Betting Product 

IMG ARENA partners with Scientific Games to bring best-in-class sports betting products to new global audiences 

LONDON, UK (September 16th, 2019) — IMG ARENA, a leading sports betting service and content hub, has signed a multi-sport, portfolio-spanning partnership with SG Digital, a division of Scientific Games.

 Golf will be the first area of focus for the partnership, which will see SG Digital, via its OpenSports™ offering, become the first platform partner of IMG ARENA’s state-of-the-art Golf Event Centre from January 2020. The IMG ARENA events centre is designed to change how fans interact with the sport from both a viewing and betting perspective.

 The Golf Event Centre will deliver fans and sports betting operators fast and comprehensive shot-by-shot data, live streaming and interactive course visualisations from both the PGA TOUR and European Tour. It is designed to revolutionise betting on the sport by opening more markets and truly enabling in-play betting.

 SG Digital will also take IMG ARENA’s golf trading feed – its first odds property – as part of a wide-ranging deal that that includes IMG ARENA’s virtual sports portfolio and best-in-class tennis and badminton data services. This deal expands the capabilities of the OpenSports™ platform, which gives sportsbook operators a streamlined, modular solution for running regulated sports betting.

 Keith O’Loughlin, SVP Sportsbook for SG Digital, said: “IMG ARENA has created a betting proposition for golf that befits its position as one of the world’s most popular global sports. The Golf Event Centre brings a new level of immersion and engagement that will positively shake up the live betting experience and the industry as a whole. We are excited to add it to OpenSports™ and continue building on our sports betting technology to bring bettors a well-rounded and content-packed experience. We’re also thrilled to enable all our customers to be early adopters of this game-changing betting solution and look forward to further collaboration with the IMG ARENA team.”    

Freddie Longe, SVP of IMG ARENA, said: “SG Digital has a reputation for innovation, and we are delighted to be working with them to deliver our shared goal of evolving how fans engage with sport.

 “Incorporating our official content within the OpenSports™ ecosystem will provide many of our major UK, European and US sportsbook customers with seamless access to our full suite of products, including the Golf Event Centre. With its unique set of interactive features, we believe it will quickly become an indispensable part of the global sports betting ecosystem.”

 SG Digital has also signed up to IMG ARENA’s Alliance programme, which empowers operators to access IMG Arena’s full suite of official data and live streamig services. 

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About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

 

IMG
Gary Double
Vice President, Corporate Communications
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About Scientific Games

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

 

Company Contacts:

Investor Relations:

Scientific Games: Michael Quartieri +1 702-532-7658

Executive Vice President and Chief Financial Officer

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Media Relations:

Scientific Games:  Susan Cartwright +1 702-532-7981

VP, Corporate Communications

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